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Dear Winemaker,
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It’s nearly harvest season. Time flies and things change. Wine labels are changing more due to a spike in interest about re-branding this year. We can recommend graphic designers if you want some help with labels that capture what you want to convey with your new brands.
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I’m looking forward to seeing many of you at Family Winemakers on August 23 and 24 in San Francisco. Look for our sample labels in your pack when you register. I’ll stop by to say “Hello” and see how I can support you.
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Until then, I hope you’ll check out this month’s Labeltronix news:
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Wishing you a relaxing August,
Bill Huey
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HIGH QUALITY PRINTING ON UNCOATED PAPER
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Have you been having trouble getting your wine labels to look as perfect as your wine tastes? Perhaps your current label provider can’t deliver the quality you need?
Well, Labeltronix has perfected printing on all label stock—including the uncoated stock material that is preferred by so many wineries.
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But don’t take our word for it.
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Labeltronix recently took home 3 awards from Package Printing. One of the awards was for a label printed on uncoated stock. The other label was printed on gloss paper, and the last label was using holographic.
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ADD PIZZAZZ TO YOUR LABEL WITH CUSTOM EFFECTS
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Revolt against bland labels. Stand out on store shelves by adding a little pizzazz. By incorporating a visually interesting label, you'll be sure to catch the consumer’s eye. While we're known for our high quality full-color printing, Labeltronix also offers a wide variety of distinctive printing and finishing options, including:
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Foil Stamping - Add shimmer and texture to highlight specific texts or images. Gold, silver, and other metallic colors convey an exclusive, top drawer product. , Clear or holographic foils add interest and intrigue.
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Embossing - Create a tactile and visual sensation. Embossing relies on the application of a specially-made die under high pressure to form a raised three-dimensional impression that allows you to feel the design.
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Die Cut - Produce a limitless range of contours - from unconventional corners to perfect circles to the outline an image or logo.
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Metallic Ink - Showcase luster and shine. Special inks with fine reflective metallic particles create a kind of eye-popping look you can’t get from standard inks alone.
 Request samples today!
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JUDGING A WINE BY ITS LABEL
 How do shoppers choose wine? By country? By price? By the picture of the bird on the label? You may scoff at the last. But Irish Times reports that wine shoppers are more influenced by labels than one might think. For instance, the past few years have seen an upsurge in critter labels featuring dogs, birds, even turtles. It’s said to be one of the key reasons the Australian Yellow Tail brand, with a kangaroo on the label, became one of the biggest-selling imported wines in 2005. Read More.
GRAPHIC DESIGNER FINDER
Looking for graphic designers with experience in the wine industry? We’ve worked with all of these, and happily recommend them. Check them out to see what they can do for you.
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August 2009 Issue
Your Dedicated Wine
Labeling Consultant
Bill Huey
email me
800.429.4321 ext. 162
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Q: Why do you look so relaxed?
A: I’m just back from a week’s vacation in Las Vegas, so I’m revitalized and ready to go.
Q: Did you win?
A: Yes, but that wasn’t the point of going. We took my grandson. Rode a lot of roller coasters, and spent a lot of time in the water. One day it was 114 degrees!
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Refer a Colleague
and we'll send you
a Starbucks Gift Card.
We're proud
to sponsor this event.
Hope to see you there!
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